Home' Technology Review : January February 2010 Contents It s not the advice you d expect. Learning
a new language seems formidable,
as we recall from years of combat
with grammar and translations in
school. Yet infants begin at birth. ey
communicate at eighteen months and
speak the language uently before they
go to school. And they never battle
translations or grammar explanations
along the way.
Born into a veritable language jamboree,
children gure out language purely from
the sounds, objects and interactions
eir senses re up neural circuits that
send the stimuli to di erent language
areas in the brain. Meanings fuse to
words. Words string into structures.
And language erupts.
Three characteristics of the child s language-learning
process are crucial for success:
First, and most importantly, a child s natural language-learning
ability emerges only in a speech-soaked, immersion environment
free of translations and explanations of grammar.
Second, a child s language learning is dramatically accelerated by
constant feedback from family and friends. Positive correction
and persistent reinforcement nurture the child s language and
language skills into full communicative expression.
ird, children learn through play, whether it s the arm-waving
balancing act that announces their rst step or the spluttering
preamble to their rst words. All the conversational chatter
skittering through young children s play with parents and
playmates---"...what s this..." "...clap, clap your hands..."
"...my ball..."---helps children develop language skills that
connect them to the world.
Adults possess this same powerful language-learning ability
that orchestrated our language success as children. Sadly, our
clashes with vocabulary drills and grammar explanations force
us to conclude it s hopeless. We simply don t have "the language
At Rosetta Stone,® we know otherwise. You can recover your
native language-learning ability as an adult by prompting your
brain to learn language the way it s wired to learn language:
by complete immersion. Our award-
winning, computer-based method does
Dynamic Immersion unlocks the
innate language-learning ability
you acquired before birth and
mastered as a child.
By recreating the immersion context in
which you learned your rst language,
you understand, speak, read and write
your new language with con dence and
accuracy from the beginning---without
translations and explanations.
At every step and in every skill, you receive
instant, actionable feedback, including
speech recognition and analysis tech-
nologies that prepare you for everyday
conversations. And Adaptive Recall®
brings back material just when you need
it to reinforce and perfect your learning.
Every act of learning is an act of play for children and there s
no reason it should be di erent for learners of any age. With
Rosetta Stone programs, you rediscover the joy of learning
language. Clever, puzzle-like activities produce sudden "Aha!"
moments and astonishing language discoveries.
Your "language brain" remembers.
We see it all the time.
A slow smile sneaks across the learner s face a er just a few
screens. It s a smile of recognition, as though the brain suddenly
recalls what it was like to learn language as a child, as though it
realizes, "Aha! I ve done this before."
Act like a baby? You bet. Visit our website and nd out how
you can reactivate your own innate, language-learning ability
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time of purchase must be returned together and undamaged to be eligible for any exchange or refund. Offer expires May 31, 2010.
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